Chapter 01
Oktoberfest, before it became Oktoberfest.
The first Oktoberfest took place in 1810 to celebrate the marriage of Crown Prince Ludwig of Bavaria and Princess Therese of Saxe-Hildburghausen. The celebrations were held on fields outside the city gates — the site that would become the Theresienwiese.
Munich still calls Oktoberfest simply die Wiesn. The name is casual, almost domestic, and says something about the relationship the city has with the festival. For visitors it may be a spectacle. For Munich, it is something that returns.
Its scale has changed enormously, but the Bavarian identity remains central: music, breweries, food, traditional dress and rituals repeated from one generation to the next.
MK · 01